Are you satisfied with the growth of your firm ? Are you losing market share ? Is profitability declining ?

Who are your customers ? What are their needs and how will they evolve ? Is your product, are your services, different from that of your competitors ? How ?

Can partnerships grow your business further ? Can alliances enhance your business ? How ?

Are your ambitions realistic ? Is your business model adapted ? Are you still in the right business ?

Do your decisions have the right impact ? Is what you are doing what you need to do to achieve your objectives ?