Healthcare Market Strategies

The issue: A private mental health foundation with a state mandate has a network of 10 business units and an Hospital. The institution had experienced a rapid expansion of its geographical and service market. This growth was spontaneous whilst more intense competition developed in some areas of activities and state pressure in others. The Foundation needed to redefine its priorities and control its expansion.

What we did: Pioneers assisted the top management of this mental health institution in analyzing their environment, identifying what the population required from them and which forces where determinant in their growth. We helped them identify their strengths and weaknesses, opportunities and threats and to review both competition and cooperation. This analysis led to a new positioning, the formulation of a Mission and Vision, the definition of strategic development axis, the setting of objectives and of an action plan. On a regular basis, this customer calls upon our services to review changes in the environment, strategic options and objectives, project achievements and to adjust their action plan when required.

The results: That allows this institution increase the quality of care to the patients and strengthened its strategic positioning: They got tools to create new prevention and care programs for kids, adults and elderly. They also developed successful programs regarding drugs dependencies. They improved their image in prevention and care. Theses actions also helped them to stabilized the costs.